Technically, all you need is one buyer with the right offer to sell your home. But if you market your home effectively you can often bring in multiple offers. Typically this will allow you to be more selective, negotiate harder, and offer fewer concessions. Simply put, with multiple offers, you almost always get a better deal. Let’s see, then, how to generate multiple offers when selling your house in Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas.
Understand the Local Market
Generating multiple offers when selling your house in Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas begins with your understanding of the local real estate market. Sellers can’t control the market (whether it’s a buyer’s or seller’s market), but you can respond to the market (particularly with respect to pricing) and use current conditions to your advantage.
Currently we are in a a strong seller’s market. In such a market, “it’s said that homes practically sell themselves. But that’s not entirely true. Many eager buyers tend to focus on the ‘it’ houses being shown one week, and might overlook others. Clearly, you want to make your house the one that everyone is flocking to.”
In the Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas we can help you adjust your methods and strategies to best leverage current market conditions to generate multiple offers. Discover more about this by calling 917-608-7277.
Make It Shine and Make It Move-In Ready
Selling your house in Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas, especially when your goal is generating multiple offers, means getting it looking its absolute best and getting it move-in ready.
Homes that get multiple offers are desirable, making potential buyers ignore similar listings in the area. Your home needs to be looking so good that buyers simply fall in love with it and are eager to make an offer. Some simple thing you can do to show your home in the best light are:
- Cleaning thoroughly both inside and out, including closets, garage, basement, and crawl spaces
- Repainting and refurbishing/replacing flooring
- Decluttering and staging (We offer free professional consultations)
- Ensuring that everything is in good working order – doors and windows, appliances, major systems, bathroom, and kitchen fixtures
Updating what you can so that your home is move-in ready will help you get more offers. Increasingly more buyers want homes that they don’t have to do anything to. If all they have to do is move their stuff in, they are more likely to make an offer. But, if your home is older small changes can make a big impact on how buyers perceive your home. This is where staging can play a big role.
Price Strategically
The price is usually the first thing potential buyers look at, even before looking at listing photos or the description. So one of the most important elements of selling your house in Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas and generating multiple offers is pricing it right, that is, pricing strategically.
Here are a couple of market-related pricing strategies to consider:
- “In a seller’s market, it’s often wise to set your price below the amount you know you could sell it for. How far below? You want to be under enough so that you touch a different tier of online searches (which filter based on price, among other factors), but not so much that people wonder about hidden flaws.”
- “In a buyer’s market, listing your house closer to its real value is usually wise. You are not in the power position, and don’t want to give away too much too soon.”
At Steve Christian Homes you can rely on our pricing expertise in order to price strategically and in line with market conditions.
Market Widely and Aggressively (Both You and Your Agent)
The more people who know that you’re selling your house in Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas, the more likely you are to get more offers. So both you and your agent should market both widely and aggressively.
What many home sellers don’t realize is that they can play a role in marketing their home. This involves telling friends and announcing it on your Facebook page. Sellers who are team players in the process get the best results. They contribute by cleaning their house in preparation for photos and showings and keeping it tidy, arranging for pet care during open houses, and so on. If you’ve chosen a good agent, you should feel confident in that person’s suggestions about decor, hiring a stager, and more.”
At Steve Christian Homes we will take the lead in marketing efforts “by commissioning professional photos of the home, creating a website for it, listing it on the Multiple Listing Service (MLS) and Coldwell banker plus syndicate your home on 600+ websites. We will round out digital marketing with social media posting and ad campaigns. We also offer traditional marketing such as holding open houses for buyers and brokers, and sending postcards about the sale to neighbors and more.” For multiple offers, your agent should also know how to leverage both digital and print media campaigns.
Use an Agent Who Can Generate and Handle Multiple Offers
Finally, for generating multiple offers when selling your house in Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas, you need an agent who can not only generate those many offers but also has the expertise to handle them when they start rolling in.
“There’s an art to managing a bidding war. As your real estate agent, we will create excitement before bids even come in. Our marketing is designed to make your home stand out from the competition. We know how to vet offers and effectively set deadlines for receiving offers. “All of this takes skill, experience, and excellent communication with other agents.
Then, when you get multiple offers, you have to figure out the criteria by which you’ll determine the best offer. (The highest isn’t always the best.) Here, too, we can provide invaluable assistance.
As you can see, then, having the right agent is critical. So if generating multiple offers when selling your house in Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas is your goal, contact us today at 917-608-7277.