For a long time, the open house has been a standard marketing tool for sellers But today, in the age of COVID, open houses, even if they don’t present an outright health risk, many sellers aren’t comfortable having an open house. Still, there are many other effective things you can do to market your property. So let’s take a look at 6 ways to market your Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas property without holding an open house.
1. Professional Listing Photos
Whether you’re holding an open house or not, plenty of top-notch listing photos are still one of the top tools for effective marketing. When you’re not holding an open house to market your Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas property, they become even more important.
Photos can make or break your home’s online listing and its social media presence. The professional photographers we work with have years of experience taking pictures of properties for sale. They excel at getting the right composition while properly lighting the pictures and using excellent equipment to capture the best images possible.
2. MLS and Online Listing Sites
Another tactic that grows in importance when you’re not holding an open house is making use of the MLS and other online listing venues.
The Multiple Listing Service (really, a multiple listing service), or MLS, is “a network that gives brokers and agents access to information about homes for sale in an area. There are hundreds of MLSnetworks across the U.S., and the information found on them is different and much more comprehensive than the information available on [many other] websites.” We utilize the MLS to disseminate your listing information to numerous sites.
And there are also many other online listing venues that can expand your marketing reach including Zillow and Trulia. When you work with us you will also get access to placing your home on the Coldwell Banker website and affiliates. To find out how to best use these tools in Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas contact us at 917-608-7277.
3. Virtual Tours
Although they’ve been around for a while, virtual tours have really taken off since the advent of COVID. And for one simple reason: they work. In fact, when holding an open house is out of the question, virtual tours become essential.
“A virtual or video tour of your home can help buyers feel like they are inside the property without them having to leave the comfort of their couches. We leverage our professional photography with virtual tours. We provide an interactive floor plan with photos from multiple angles to help buyers understand the layout of the home.
4. The Power of Social Media
The power and reach of social media are huge, and this is something you absolutely must leverage in trying to sell your Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas home. Here’s what we recommend when it comes to marketing without holding an open house . . .
“Social media can be an effective marketing tool when you are trying to sell your home. We have a few options when it comes to promoting your property on social media. We will make a post about your home, including photos, and share it on your business and personal profile, on both Facebook and Instagram.” In addition, we create a paid marketing program to further promote your home to potential buyers.
We are social-media-savvy agents. We can help create a social media campaign then use it to the seller’s advantage. To discover more about this, call 917-608-7277.
5. Traditional Marketing
While online marketing may be number one, the old ways still work and they shouldn’t be neglected. And one of these is yard signs – the old stand-by for-sale sign in the front yard.
Even better is to combine this traditional tool with today’s online marketing. One way to do this is by creating a code and placing it on the sign so that people can scan or text it and be then go directly to the additional listing information.
6. A Good Agent
As we’ve intimated throughout, having a good agent will be one of the most important things you can do when marketing your Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas property without holding an open house. And that means you’ll need to do your research because not every agent will have the requisite experience and expertise.
So be sure to get references and recommendations from friends and family. Check out agents’ websites online reviews. And then interview prospective agents, being sure to ask them about their local experience, sales track record, listing-price-to-sale-price ratios, and so on.
You can, of course, simplify and shorten this process by going directly to a trusted agency with experienced agents. So if you’re ready to get started marketing your Westfield, Cranford, Clark, Scotch Plains, Fanwood and Mountainside Areas property without holding an open house, contact us today at 917-608-7277.